What are squeeze pages and how can they help you grow your business? More importantly, how do you create a squeeze page that converts? Find out here!
In this guide, we’re going to show you how to create a squeeze page that converts like clockwork.
We’re going to share tons of examples.
And we’re going to break it down step by step.
At ClickFunnels, we’ve helped tens of thousands of online entrepreneurs build high-converting squeeze pages. In fact, we’ve even created a Squeeze Page template so that our members can just plug-and-chug their way to lead-gen success.
But don’t worry.
Even if you’re a total beginner, by the end of this post, you’ll have all the tools and the know-how you need to start crafting effective squeeze pages.
Truth is, it’s almost entirely a science.
So let’s enter the lab.
What is a Squeeze Page?
A squeeze page is a simple but effective sales funnel for generating leads and growing your email list online. Typically, it consists of two pages (a landing page and a “thank you” page).
Squeeze pages sometimes display as a pop-up, sometimes as a simple in-content form, and sometimes as a full-functioning landing page.
Whatever the case, the goal of a squeeze page is to generate high-quality leads.
This means that, in order to be effective, you need to incentivize your target market to give you their email address.
(They won’t give it to you for free!)
There are a lot of different ways to incentivize visitors to provide you with their email address.
One way is simply to promise updates and notifications whenever you publish new content, promote new deals, or curate something that you think they’ll be interested in.
A more effective technique is to offer visitors a free resource (or “gift”) that’s very specific to your target market in return for their email address.
This resource is also known as a “lead magnet,” because it pulls in your ideal customers.
We’ll talk about this a little bit more down below, but it’s extremely important that the offer you create matches the desires of the people who you’re trying to attract.
(Otherwise, you could end up with a large email list of the wrong people).
EmailMastery calls this idea Message-Audience Fit…
The message you send — or in this case, the lead magnet you use — needs to fit the audience that you’re trying to attract.
But more on this later.
Let’s talk about when you should use a squeeze page.
When To Use Squeeze Pages
The simple answer is all the time.
A squeeze page isn’t something that you should turn on during seasonal promotions or short-lived stints of traffic and off during slower times of year…
It’s something that you should be turned on all the time.
After all, there’s never a bad time to keep generating leads and growing your email list.
In addition, squeeze pages are one of the most important sales funnels to create for your online business — it’s a quick and easy way to grow your audience and identify your dream customers.
It’s a top-of-funnel strategy.
As such, it should be one of the first sales funnels you create.
But you might not just create one squeeze page.
It’s possible that you’ll create different squeeze pages to appeal to different customer avatars.
(Make sure to segment your list!)
Still, whenever you want to generate leads and grow your email list, it’s a good time to build a squeeze page.
Now let’s talk about how to do it.
Step 1. Identify Your Dream Customers
Before you create a squeeze page, you need to have a clear idea of who you’re trying to attract and convert.
We like to ask the question, “Who is our dream customer?”
Because those are the only people you need to worry about.
If you’re trying to sell organic dog food, for example, then you don’t need to attract people with cats, or turtles, or birds. You only need to convert people who own dogs.
They are your target market.
So who is your dream customer?
Here are a few questions to help you identify the people who you most want to work with…
- What does your dream customer want?
- What is your dream customer struggling with?
- How will you serve your dream customer?
- What will you sell your dream customers that they want to purchase?
Once you’ve answered those questions, you should have a better idea of exactly who your dream customer is.
It’d even be worth your time to build out a full customer avatar for this person that you’re imagining.
Write down your answers to the above questions, jot down some demographics, choose a name, and maybe even find a headshot that fits your mental image of your dream customer.
Tape it to the wall or keep it near your desk.
This will help you stay focused on the right people whenever you’re marketing your business.
Maybe this seems a little silly and unimportant.
But don’t skip this step.
The better that you understand your dream customer, the easier time you’re going to have not just generating leads… but generating high-quality leads.
Once you know who you want to serve (even if you don’t have a product yet!), you can move to Step 2 and start creating an irresistible offer.
If you’re still struggling to identify who your dream customers are, check out this video…
Step 2. Create an Irresistible Offer
You know who your dream customers are and you’re ready to build your squeeze page!
Not so fast, bucko 😉
Before you write and design your actual squeeze page, you need to decide what you’re going to offer people in return for their email address.
And this offer (also known as a “lead magnet”) should be irresistible (and free!) to your target market.
It should be so good that they just have to get it.
Even though the resource is free, most people don’t like to give out their email address unless there’s a really good reason.
Your job is to create such an enticing offer that they don’t mind giving you their email address.
What’s that look like?
Here are some examples.
When you’re targeting small business owners who are trying to grow on Facebook…
When you’re targeting online business owners who are trying to grow their search engine traffic…
When you’re targeting people who are trying to save for retirement…
And when you’re targeting people who are trying to grow their business on Instagram…
Those are just a few examples.
When coming up with your own squeeze page offer, here are a few questions to help you brainstorm…
- What immediate problem can you solve for your dream customers?
- What’s the #1 thing that dream customers are most concerned about when they arrive on your squeeze page?
- What’s the #1 thing that your dream customers want most when they arrive on your squeeze page?
- What’s the quickest, easiest, most valuable win you can give to your dream customers?
If your dream customers are women who want to lose weight, then you might offer them a free meal plan or a 10-day exercise routine.
If your dream customers are people who are trying to improve their marriage, you might offer them a free date-night agenda or a list of tips for spicing up their relationship.
If your dream customers are trying to grow a business, then you might offer them a guide to growing website traffic or proven tactics for managing employees.
The offer you create will largely depend on the type of business that you’re running. If you own a SaaS business, free trials work great. If you own a coaching or consulting business, free discovery calls might be the way to go. If you own an ecommerce business, some sort of discount or coupon might be compelling. If you sell informational products, then free ebooks or online courses would be effective.
There are really just two criteria that your offer needs to meet…
- Is it irresistible to your dream customers? — It should be so enticing that it’s difficult for your target market to ignore.
- Is it consistent with the products that you’re going to offer later on? — You don’t want to offer people a free guide to improve their marriage on your squeeze page, and then pitch them a $1,000 marketing course in a couple of weeks. Whatever you offer on your squeeze page, it should segue naturally into the products you sell.
Perhaps the easiest way, though, to create an offer that is virtually guaranteed to be a success is to look at what other businesses in your niche are doing.
Make a list of 10 different online businesses that are doing what you want to do and then analyze their squeeze pages (look for the different ways that they’re getting people to join their email list).
What are they offering? How are they offering it? Where are they offering it?
Then create something similar.
For example, if I want to create an irresistible offer for people who are trying to build successful blogs, then I might go and analyze SmartBlogger.
Here’s their squeeze page…
Here’s their exit-intent pop-up…
And here are a few more of opt-in doorways on their blog…
I happen to know that SmartBlogger is absolutely killing it, so I would probably do my best to mimic their offers and squeeze pages if I were in this niche.
Here’s the point: people have come before you and already done what you’re trying to do. Don’t recreate the wheel. Go figure out what they’re doing and then apply it to your own squeeze pages.
This is going to give you a much better chance of creating an irresistible offer the first time around (or at least you’ll get pretty darn close).
The next step is to sit down and create it!
Remember that your irresistible offer does not need to be extremely complicated or long-winded.
Keep it simple. Make it compelling. Test it out.
Step 3. Write Your Headline & Sales Copy
The actual words on your squeeze page are more important than you might think.
Maybe you’ve created an extremely useful resource — something that really can help your target market in a big way.
Still, here’s the hard truth.
If the words on your squeeze page aren’t persuasive, then people aren’t going to opt-in. End of story. Bye Felicia.
So how do you write a compelling headline and sales copy for your squeeze page?
The answer is simplicity and clarity.
Effective squeeze pages (and their copy) aren’t long or complicated — they are short, sweet, and to the point.
Here’s what we mean.
Here’s one more example…
Notice how the headline does like 75% of the selling?
And the rest of the copy just adds a little detail, filling in the gaps?
That should be the case with your squeeze page, too.
When it comes to your headline, don’t worry too much about length — just focus on writing a compelling and clear title.
Here’s an example from our Traffic Secrets landing page.
The key to writing a great headline — and great copy — is to focus on the result that your target market wants and/or the pain that they’re trying to avoid.
For example, which one of these headlines do you think would perform better?
Free Marketing Course!
Free Course: The New Way to Grow Your Traffic Without Paying For Ads or Playing With Search Engines
Yeah, the second one.
It’s better because it’s specific, clear, and compelling — it doesn’t tell people what the resource is, but how it’s going to help them.
That’s an important distinction.
Here’s a simple format we recommend for the copy on your squeeze page (with an example next to it). Feel free to tweak it to fit your brand style and tone.
[Headline] – Free Course: The New Way to Grow Your Traffic Without Paying For Ads or Playing With Search Engines
[1 Paragraph of Detail] – I’ve discovered a way that ANY online business can drive thousands of more visitors to their website without paying for ads or playing with search engines. In fact, I grew my own traffic to 10,000 monthly visitors using just this one strategy… but I haven’t seen anyone else doing it yet. And don’t worry — it’s 100% legit and doesn’t include scammy or spammy traffic-driving strategies… although it’s so effective that it sometimes feels like cheating!
[Bullet List of Features & Benefits] – You’re going to learn…
- EXACTLY how I drove 10,000 visitors to my site without using paid ads or SEO.
- Why this strategy can work for ANY business at ANY time.
- How to adapt my traffic-driving strategy so that it fits YOUR business model.
- And how to make sure that the traffic you’re driving is the RIGHT traffic.
[Call-To-Action] – Get the course now, 100% free.
Step 4. Build Your Squeeze Page & Multiple Doorways
You know what you’re going to offer your target market and you’ve written some persuasive copy that you think will do the trick.
Now it’s time to actually build your squeeze page.
Thanks to our online software, this part is pretty simple.
To get your free ClickFunnels account (and squeeze page template!), click here.
Next, just choose a squeeze page template…
And use our super powerful drag-and-drop editor to customize it however you like!
With ClickFunnels, you can even build an email list (or easily integrate with another email service provider), create automatic emails that trigger after someone opts-in, and build follow-up funnels that recapture cart abandoners and upsell new customers.
Pro Tip: Speaking of which, we recommend sending people a “Soap Opera Sequence” immediately after they sign up to your email list.
You can learn more about how that works over here.
(Also, Russell Brunson — our fearless leader — talks about how to craft high-converting Soap Opera sequences in his awesome FREE book, DotCom Secrets)
When you’re building your squeeze page, make sure that it’s “on brand”, that the text is easy to read, and the buttons are easy to click.
The next question is… how will people access your squeeze page in the first place? You might choose to drive paid traffic to it (more on that in a minute), but what about the people who come across your site organically?
How are they going to find your squeeze page?
This is actually really simple.
Remember, the goal is to drive as many people as possible from other places on your website… to your squeeze page.
That’s why you need to build multiple “doorways”.
There’s the squeeze page itself, but you should also create in-content forms (for blog posts and other written content)…
…sticky side-bars (for pretty much every non-landing-page of your website)…
… exit-intent pop-ups…
… and even simple opt-in opportunities in the footer and header…
You can either turn these doorways into condensed versions of your squeeze page (where the opt-in happens right on the form and the doorway replaces the squeeze page) or you can simply guide people toward your squeeze page.
Either way, creating lots of different opportunities for people to opt-in to your email list (without being annoying) is a sure-fire way to increase conversion rate.
And with ClickFunnels, you can easily add all of those squeeze page doorways to your website!
Step 5. Drive Organic & Paid Traffic
Now that your entire website is set up to convert people to your email list — you’ve identified your dream customers, created a compelling offer, built your squeeze page, and added lots of different doorways — now it’s time to drive traffic.
There are two fundamental ways to do this. You can either…
- Create long-term organic traffic.
- Pay for traffic.
Ideally, you’ll do both.
Most entrepreneurs find the most success when they balance paying for traffic with creating content that’s crafted to rank in Google for high-value phrases.
The former is a quick-fire way to drive traffic — when you stop paying, people stop coming.
The latter is a long-term method — once you’re ranking in Google, people will keep visiting your site every month for years.
If you want to learn more about SEO, check out this article.
If you want to learn more about Facebook ads, here’s an article with some helpful tips.
You might also try…
- Building a social media following.
- Working with relevant influencers.
- Paying for ads on sites that your target market frequents.
We highly recommend picking up Russell Brunson’s free book (which hit the New York Times bestseller list!!), Traffic Secrets.
In it, he doesn’t just talk about how to drive traffic to your squeeze page, but to any sales funnel that you’re trying to promote.
His strategies are evergreen, they work for any entrepreneur in any market (regardless of budget or experience), and they are making a big difference in people’s businesses.
Step 6. Test, Iterate, and Repeat
As you’re driving traffic to your website and squeeze page — with enough visitors — you’ll be able to quantify the effectiveness of your offer.
That’s a very important part of creating a great squeeze page.
Your first version might not have the crazy high conversion rate that you were hoping for — we recommend aiming for at least a 2% conversion rate, and ideally a 5% or 10% conversion rate.
However, this will largely depend on the traffic that you’re considering.
Paid traffic might convert better because of the pre-framing in the advertisement while organic traffic might convert worse because they’re hitting it cold.
Ultimately, you want to consider…
- Paid Traffic Conversion Rate — This will reveal if you’re driving the right people to the right offer with your advertisements.
- Organic Traffic Conversion Rate — This will reveal if you’re targeting the right keywords, creating the right content, and using the right social media platforms to attract your dream customers.
- Overall Conversion Rate — This will reveal if your offer is irresistible to the people who you’re driving to your website. A too-low conversion rate (less than 2%) indicates that the right people are seeing the wrong offer or that the wrong people are seeing the right offer.
By the way, you can view all of these mission-critical metrics right inside of your ClickFunnels dashboard!
If you have a low conversion rate and you think it’s due to your squeeze page, then either change the way that you’re marketing your offer (the actual copy of your squeeze page) or change the offer itself.
Then split test to see what works better!
(You can also do that inside of ClickFunnels)
This might seem like a tedious process to figure out what offer is most appealing to your target market, but to some degree, this is the process that all entrepreneurs follow.
Try, test, iterate, and test again.
Keep testing and keep learning.
Eventually, you’re going to dig up gold.
Create Squeeze Pages With ClickFunnels (For Free!)
You now know everything you need in order to start creating squeeze pages.
You know how to identify your dream customers, find examples of other successful squeeze pages in your niche, create an irresistible offer, build your squeeze page, drive traffic, test, and iterate.
Now it’s just a matter of taking action.
And in an effort to make that as simple as possible for you (because we know how hard first steps can be), we’re letting you have our squeeze page funnel for FREE.
Take what you’ve learned here, click below, and start building.
And before you come up with an excuse to not take action right now, remember… you’re just one funnel away… 😉